Staffan Persson, Swedia Capital
“The world of business is so much more exciting than sports. You learn about society through entrepreneurships. I guess that’s why we invest in everything from table tennis to cancer research.”
Our portfolio is diverse. Probably because we have a certain weakness for entrepreneurs. When we find ideas we believe in we are happy to help out by adding capital and offer our knowhow and experience.
This omnivorous approach comes with advantages. In our complex world it is getting increasingly harder to focus on one industry only. Not labelling ourselves as experts in a particular field makes it easier to remain modest. Besides, every industry has something to teach that can be applied into another. We believe that the diversity has made us better problem solvers. As a bonus, we learn a lot about the world we live in.
We follow one important rule of thumb; Homogeneous ownership structures. From 30 years of experience we know the importance of working with people who understand what it means to run a company. That facilitates the governance.