SwediaCapital was founded by Staffan Persson in 1989. The investment company is family owned and run by Staffan Persson and his son Fredrik Persson.
Major investment decisions are shared between the two of them, but the responsibility for particular investments is divided. The level of involvement in the investments is determined by the needs of the respective company. They have a seat on the board in about a quarter of their investments.
“Fredrik and I complement each other, learn from each other and respect each other’s opinion. If we agreed on everything the critical thinking would have stopped. Different views is a way to gain new insights and this awareness is a great help when steering the same ship.”
Staffan Persson has a solid experience from corporate finance, investment banking and M&A. In 1986 he founded Nordia Fondkommission that focused on asset management and M&A. The profitable sale of Nordia Fondkommission in 1989 generated a capital base that enabled the start of a long line of successful, privately funded business ventures. The purchase of the computer retailer Owell from the Swedish state in 1990 was one of the first investments done through the newly founded SwediaCapital. Five years later Owell was sold to VM-data. Other early technology-related investments were NeoNet, Genidata, Nordic Edge, Kentor and Unibet. Today Staffan Persson is one of Sweden’s largest private investors with a track record of approximately 200 investments in different companies.
Fredrik Persson joined SwediaCapital as co-investor in 2016. He has background from the e-commerce industry, which started at Klarna in 2010. At SwediaCapital he is investment manager for unlisted and listed companies. He is a board member on six of SwediaCapital’s portfolio companies.